Building design…
Shuttlers Shop
Shuttlers Shop
Shuttlers Shop
Powering Rapid E-Commerce Growth for Local Sellers with a Digital Storefront.
Powering Rapid E-Commerce Growth for Local Sellers with a Digital Storefront.
Powering Rapid E-Commerce Growth for Local Sellers with a Digital Storefront.
Project Details
Team:
Product Designer (me)
1 Project Managers
2 Product Managers
6 Software Engineers
Project Deliverables:
Web App
UI Kit
User Flows
Admin Dashboard
My Role:
UX & UI Design
Market Research
Prototyping
User testing
Tools:
Figma, Whimsical, Notion
Year:
2023
Overview
Building a Bridge Between Merchants and Online Shoppers
In Nigeria’s growing e-commerce space, many small and medium merchants still struggled to take their business online. While Shuttlers had built strong infrastructure for mobility, they saw an opportunity to support merchants by helping them launch digital storefronts quickly—no coding or complex setup required.
My task was to design this experience: a seamless, intuitive web application that would allow merchants to easily set up stores, manage inventory, and start selling.
Overview
Building a Bridge Between Merchants and Online Shoppers
In Nigeria’s growing e-commerce space, many small and medium merchants still struggled to take their business online. While Shuttlers had built strong infrastructure for mobility, they saw an opportunity to support merchants by helping them launch digital storefronts quickly—no coding or complex setup required.
My task was to design this experience: a seamless, intuitive web application that would allow merchants to easily set up stores, manage inventory, and start selling.
Overview
Building a Bridge Between Merchants and Online Shoppers
In Nigeria’s growing e-commerce space, many small and medium merchants still struggled to take their business online. While Shuttlers had built strong infrastructure for mobility, they saw an opportunity to support merchants by helping them launch digital storefronts quickly—no coding or complex setup required.
My task was to design this experience: a seamless, intuitive web application that would allow merchants to easily set up stores, manage inventory, and start selling.
Overview
Building a Bridge Between Merchants and Online Shoppers
In Nigeria’s growing e-commerce space, many small and medium merchants still struggled to take their business online. While Shuttlers had built strong infrastructure for mobility, they saw an opportunity to support merchants by helping them launch digital storefronts quickly—no coding or complex setup required.
My task was to design this experience: a seamless, intuitive web application that would allow merchants to easily set up stores, manage inventory, and start selling.
The Problem
Offline Sales Were Limiting Merchant Growth
Many merchants were stuck selling through WhatsApp or physical shops, which limited their ability to scale or reach wider audiences. The barrier wasn’t a lack of interest—it was the lack of accessible tools.
No Online Presence: Many merchants relied solely on offline or social media sales, making scalability difficult.Complex Onboarding: Existing platforms were too complicated or expensive for small business owners.Lack of Autonomy: Merchants had little control over how they showcased their products.No Real-Time Tracking: There was no easy way for sellers to track orders and inventory efficiently.
The Problem
Offline Sales Were Limiting Merchant Growth
Many merchants were stuck selling through WhatsApp or physical shops, which limited their ability to scale or reach wider audiences. The barrier wasn’t a lack of interest—it was the lack of accessible tools.
No Online Presence: Many merchants relied solely on offline or social media sales, making scalability difficult.Complex Onboarding: Existing platforms were too complicated or expensive for small business owners.Lack of Autonomy: Merchants had little control over how they showcased their products.No Real-Time Tracking: There was no easy way for sellers to track orders and inventory efficiently.
The Problem
Offline Sales Were Limiting Merchant Growth
Many merchants were stuck selling through WhatsApp or physical shops, which limited their ability to scale or reach wider audiences. The barrier wasn’t a lack of interest—it was the lack of accessible tools.
No Online Presence: Many merchants relied solely on offline or social media sales, making scalability difficult.Complex Onboarding: Existing platforms were too complicated or expensive for small business owners.Lack of Autonomy: Merchants had little control over how they showcased their products.No Real-Time Tracking: There was no easy way for sellers to track orders and inventory efficiently.
The Problem
Offline Sales Were Limiting Merchant Growth
Many merchants were stuck selling through WhatsApp or physical shops, which limited their ability to scale or reach wider audiences. The barrier wasn’t a lack of interest—it was the lack of accessible tools.
No Online Presence: Many merchants relied solely on offline or social media sales, making scalability difficult.Complex Onboarding: Existing platforms were too complicated or expensive for small business owners.Lack of Autonomy: Merchants had little control over how they showcased their products.No Real-Time Tracking: There was no easy way for sellers to track orders and inventory efficiently.
A Merchant-Friendly Web App Built for Simplicity and Scale
The Solution
To bring the Shuttlers Merchant App to life, we combined insights from user research with agile design iterations to ensure we were building something both functional and user-centred. My approach was to reduce friction at every step—from store creation to order fulfilment—while giving merchants more control and confidence.
Easy Store Creation: Step-by-step onboarding flow helped merchants launch stores in minutes.Intuitive Product Management: Clean dashboards for adding/editing products, prices, and inventory.Wallet & Earnings Dashboard: Merchants could track revenue, manage withdrawals, and gain visibility into daily, weekly, and monthly sales performance.Integrated Order Tracking: Real-time updates helped them stay on top of orders and customer needs.
A Merchant-Friendly Web App Built for Simplicity and Scale
The Solution
To bring the Shuttlers Merchant App to life, we combined insights from user research with agile design iterations to ensure we were building something both functional and user-centred. My approach was to reduce friction at every step—from store creation to order fulfilment—while giving merchants more control and confidence.
Easy Store Creation: Step-by-step onboarding flow helped merchants launch stores in minutes.Intuitive Product Management: Clean dashboards for adding/editing products, prices, and inventory.Wallet & Earnings Dashboard: Merchants could track revenue, manage withdrawals, and gain visibility into daily, weekly, and monthly sales performance.Integrated Order Tracking: Real-time updates helped them stay on top of orders and customer needs.
A Merchant-Friendly Web App Built for Simplicity and Scale
The Solution
To bring the Shuttlers Merchant App to life, we combined insights from user research with agile design iterations to ensure we were building something both functional and user-centred. My approach was to reduce friction at every step—from store creation to order fulfilment—while giving merchants more control and confidence.
Easy Store Creation: Step-by-step onboarding flow helped merchants launch stores in minutes.Intuitive Product Management: Clean dashboards for adding/editing products, prices, and inventory.Wallet & Earnings Dashboard: Merchants could track revenue, manage withdrawals, and gain visibility into daily, weekly, and monthly sales performance.Integrated Order Tracking: Real-time updates helped them stay on top of orders and customer needs.
A Merchant-Friendly Web App Built for Simplicity and Scale
The Solution
To bring the Shuttlers Merchant App to life, we combined insights from user research with agile design iterations to ensure we were building something both functional and user-centred. My approach was to reduce friction at every step—from store creation to order fulfilment—while giving merchants more control and confidence.
Easy Store Creation: Step-by-step onboarding flow helped merchants launch stores in minutes.Intuitive Product Management: Clean dashboards for adding/editing products, prices, and inventory.Wallet & Earnings Dashboard: Merchants could track revenue, manage withdrawals, and gain visibility into daily, weekly, and monthly sales performance.Integrated Order Tracking: Real-time updates helped them stay on top of orders and customer needs.
The Outcome & Impact of the Solution
Enabling Merchants to Compete in a Digital Economy
The results spoke for themselves. Not only did merchants adopt the platform quickly, but they began seeing meaningful growth in reach and revenue. We didn’t just design a product—we helped fuel hundreds of digital success stories.
1,200+ StoresLaunched in 8 Weeks: Rapid adoption by merchants eager to go digital proved the product-market fit early on.95% Onboarding Success Rate: Most merchants were able to sign up, set up, and start customizing their storefronts without additional support.80% of Stores Went Live Within 24 Hours: A testament to how intuitive and frictionless the platform was — merchants got up and running fast.10,000+ Transactions Completedin 6 Months: Merchants weren’t just creating stores — they were actively selling and fulfilling orders at scale.
The Outcome & Impact of the Solution
Enabling Merchants to Compete in a Digital Economy
The results spoke for themselves. Not only did merchants adopt the platform quickly, but they began seeing meaningful growth in reach and revenue. We didn’t just design a product—we helped fuel hundreds of digital success stories.
1,200+ StoresLaunched in 8 Weeks: Rapid adoption by merchants eager to go digital proved the product-market fit early on.95% Onboarding Success Rate: Most merchants were able to sign up, set up, and start customizing their storefronts without additional support.80% of Stores Went Live Within 24 Hours: A testament to how intuitive and frictionless the platform was — merchants got up and running fast.10,000+ Transactions Completedin 6 Months: Merchants weren’t just creating stores — they were actively selling and fulfilling orders at scale.
The Outcome & Impact of the Solution
Enabling Merchants to Compete in a Digital Economy
The results spoke for themselves. Not only did merchants adopt the platform quickly, but they began seeing meaningful growth in reach and revenue. We didn’t just design a product—we helped fuel hundreds of digital success stories.
1,200+ StoresLaunched in 8 Weeks: Rapid adoption by merchants eager to go digital proved the product-market fit early on.95% Onboarding Success Rate: Most merchants were able to sign up, set up, and start customizing their storefronts without additional support.80% of Stores Went Live Within 24 Hours: A testament to how intuitive and frictionless the platform was — merchants got up and running fast.10,000+ Transactions Completedin 6 Months: Merchants weren’t just creating stores — they were actively selling and fulfilling orders at scale.
The Outcome & Impact of the Solution
Enabling Merchants to Compete in a Digital Economy
The results spoke for themselves. Not only did merchants adopt the platform quickly, but they began seeing meaningful growth in reach and revenue. We didn’t just design a product—we helped fuel hundreds of digital success stories.
1,200+ StoresLaunched in 8 Weeks: Rapid adoption by merchants eager to go digital proved the product-market fit early on.95% Onboarding Success Rate: Most merchants were able to sign up, set up, and start customizing their storefronts without additional support.80% of Stores Went Live Within 24 Hours: A testament to how intuitive and frictionless the platform was — merchants got up and running fast.10,000+ Transactions Completedin 6 Months: Merchants weren’t just creating stores — they were actively selling and fulfilling orders at scale.
1,200+
Stores created in the first 8 weeks after launch.
1,200+
Stores created in the first 8 weeks after launch.
1,200+
Stores created in the first 8 weeks after launch.
1,200+
Stores created in the first 8 weeks after launch.
10,000+
Transactions processed in the first 6 months after launch.
10,000+
Transactions processed in the first 6 months after launch.
10,000+
Transactions processed in the first 6 months after launch.
10,000+
Transactions processed in the first 6 months after launch.
95%
Merchant success rate during initial onboarding phase.
95%
Merchant success rate during initial onboarding phase.
95%
Merchant success rate during initial onboarding phase.
95%
Merchant success rate during initial onboarding phase.
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