Building design…
Cashcrops Game
Cashcrops Game
Cashcrops Game
Boosting Players Engagement and Retention for a Casual Gaming Experience.
Boosting Players Engagement and Retention for a Casual Gaming Experience.
Boosting Players Engagement and Retention for a Casual Gaming Experience.
Project Details
Team:
Product Designer (me)
1 Level Designer
1 Product Manager
2 Mobile Developers
Project Deliverables:
Game UX
UI Design
Feature Flows
Leaderboard System
My Role:
UX Research
Game UI Design
Feature Mapping
Visual Design
Tools:
Figma, Notion, Maze, Illustrator
Year:
2023
Designing for Engagement and real-world rewards.
Project Snapshot
CashCrops is a fast-paced tile-matching game that rewards users for skill and consistency. Unlike traditional mobile games, CashCrops adds a layer of competition and rewards — players can win real-world prizes by topping the leaderboard.
My task was to design an engaging and intuitive gameplay experience that kept users coming back, thereby improving players engagement and retention on the platform.
Designing for Engagement and real-world rewards.
Project Snapshot
CashCrops is a fast-paced tile-matching game that rewards users for skill and consistency. Unlike traditional mobile games, CashCrops adds a layer of competition and rewards — players can win real-world prizes by topping the leaderboard.
My task was to design an engaging and intuitive gameplay experience that kept users coming back, thereby improving players engagement and retention on the platform.
Designing for Engagement and real-world rewards.
Project Snapshot
CashCrops is a fast-paced tile-matching game that rewards users for skill and consistency. Unlike traditional mobile games, CashCrops adds a layer of competition and rewards — players can win real-world prizes by topping the leaderboard.
My task was to design an engaging and intuitive gameplay experience that kept users coming back, thereby improving players engagement and retention on the platform.
Designing for Engagement and real-world rewards.
Project Snapshot
CashCrops is a fast-paced tile-matching game that rewards users for skill and consistency. Unlike traditional mobile games, CashCrops adds a layer of competition and rewards — players can win real-world prizes by topping the leaderboard.
My task was to design an engaging and intuitive gameplay experience that kept users coming back, thereby improving players engagement and retention on the platform.
How do we keep players engaged?
The Challenge
Casual game players crave more than just gameplay — they want challenge, progress, and purpose. Many mobile games fail to maintain interest because of flat progression or cluttered UI.
Lack of Clear Incentives:Players needed a reason to keep playing beyond matching tiles.Cluttered Interactions:Many casual games overcomplicate simple mechanics.Low User Retention:Without engaging UX and feedback loops, users often churn early.
How do we keep players engaged?
The Challenge
Casual game players crave more than just gameplay — they want challenge, progress, and purpose. Many mobile games fail to maintain interest because of flat progression or cluttered UI.
Lack of Clear Incentives:Players needed a reason to keep playing beyond matching tiles.Cluttered Interactions:Many casual games overcomplicate simple mechanics.Low User Retention:Without engaging UX and feedback loops, users often churn early.
How do we keep players engaged?
The Challenge
Casual game players crave more than just gameplay — they want challenge, progress, and purpose. Many mobile games fail to maintain interest because of flat progression or cluttered UI.
Lack of Clear Incentives:Players needed a reason to keep playing beyond matching tiles.Cluttered Interactions:Many casual games overcomplicate simple mechanics.Low User Retention:Without engaging UX and feedback loops, users often churn early.
How do we keep players engaged?
The Challenge
Casual game players crave more than just gameplay — they want challenge, progress, and purpose. Many mobile games fail to maintain interest because of flat progression or cluttered UI.
Lack of Clear Incentives:Players needed a reason to keep playing beyond matching tiles.Cluttered Interactions:Many casual games overcomplicate simple mechanics.Low User Retention:Without engaging UX and feedback loops, users often churn early.
Designing a fun and Rewarding Game.
The Solution
Through research, multiple rounds of tests and iterations, I crafted an experience that felt smooth and rewarding, with key mechanics to keep users engaged daily. We simplified interactions, introduced a reward system, and built excitement into every level.
Game UX: Designed clean flows for home, levels, gameplay, and leaderboard — all optimized for players engagement and retention.Strategic Power-Ups: Integrated features like tile bombs, hammers, and freeze-breakers to add strategic depth without UI clutter.Dynamic Leaderboard: Created real-time daily, weekly, and monthly boards — with clear visual cues on rank movement and rewards.Reward Feedback: Every match, level win, or leaderboard jump gave satisfying visual and audio feedback.
Designing a fun and Rewarding Game.
The Solution
Through research, multiple rounds of tests and iterations, I crafted an experience that felt smooth and rewarding, with key mechanics to keep users engaged daily. We simplified interactions, introduced a reward system, and built excitement into every level.
Game UX: Designed clean flows for home, levels, gameplay, and leaderboard — all optimized for players engagement and retention.Strategic Power-Ups: Integrated features like tile bombs, hammers, and freeze-breakers to add strategic depth without UI clutter.Dynamic Leaderboard: Created real-time daily, weekly, and monthly boards — with clear visual cues on rank movement and rewards.Reward Feedback: Every match, level win, or leaderboard jump gave satisfying visual and audio feedback.
Designing a fun and Rewarding Game.
The Solution
Through research, multiple rounds of tests and iterations, I crafted an experience that felt smooth and rewarding, with key mechanics to keep users engaged daily. We simplified interactions, introduced a reward system, and built excitement into every level.
Game UX: Designed clean flows for home, levels, gameplay, and leaderboard — all optimized for players engagement and retention.Strategic Power-Ups: Integrated features like tile bombs, hammers, and freeze-breakers to add strategic depth without UI clutter.Dynamic Leaderboard: Created real-time daily, weekly, and monthly boards — with clear visual cues on rank movement and rewards.Reward Feedback: Every match, level win, or leaderboard jump gave satisfying visual and audio feedback.
Designing a fun and Rewarding Game.
The Solution
Through research, multiple rounds of tests and iterations, I crafted an experience that felt smooth and rewarding, with key mechanics to keep users engaged daily. We simplified interactions, introduced a reward system, and built excitement into every level.
Game UX: Designed clean flows for home, levels, gameplay, and leaderboard — all optimized for players engagement and retention.Strategic Power-Ups: Integrated features like tile bombs, hammers, and freeze-breakers to add strategic depth without UI clutter.Dynamic Leaderboard: Created real-time daily, weekly, and monthly boards — with clear visual cues on rank movement and rewards.Reward Feedback: Every match, level win, or leaderboard jump gave satisfying visual and audio feedback.
More players, Longer Sessions, a Game players love.
The Outcome & Impact
The result was a game that players didn’t just enjoy — they returned to it.
400% IncreaseinDaily Active Userswithin 2 months of launch.8-Minute Average Session Timeshowing deep user engagement.Over
2,000 Leaderboard Entriessubmitted in the first 4 weeks.
More players, Longer Sessions, a Game players love.
The Outcome & Impact
The result was a game that players didn’t just enjoy — they returned to it.
400% IncreaseinDaily Active Userswithin 2 months of launch.8-Minute Average Session Timeshowing deep user engagement.Over
2,000 Leaderboard Entriessubmitted in the first 4 weeks.
More players, Longer Sessions, a Game players love.
The Outcome & Impact
The result was a game that players didn’t just enjoy — they returned to it.
400% IncreaseinDaily Active Userswithin 2 months of launch.8-Minute Average Session Timeshowing deep user engagement.Over
2,000 Leaderboard Entriessubmitted in the first 4 weeks.
More players, Longer Sessions, a Game players love.
The Outcome & Impact
The result was a game that players didn’t just enjoy — they returned to it.
400% IncreaseinDaily Active Userswithin 2 months of launch.8-Minute Average Session Timeshowing deep user engagement.Over
2,000 Leaderboard Entriessubmitted in the first 4 weeks.
400%
Increase in Daily Active Users within 2 months of launch.
400%
Increase in Daily Active Users within 2 months of launch.
400%
Increase in Daily Active Users within 2 months of launch.
400%
Increase in Daily Active Users within 2 months of launch.
8-Minute
Average Session Time showing deep user engagement.
8-Minute
Average Session Time showing deep user engagement.
8-Minute
Average Session Time showing deep user engagement.
8-Minute
Average Session Time showing deep user engagement.
Over 2,000
Leaderboard Entries submitted in the first 4 weeks.
Over 2,000
Leaderboard Entries submitted in the first 4 weeks.
Over 2,000
Leaderboard Entries submitted in the first 4 weeks.
Over 2,000
Leaderboard Entries submitted in the first 4 weeks.
Ready for the next project?
Ready for the next project?
