Building design…
PIXC Website
PIXC Website
PIXC Website
A Website Redesign that modernized a B2B Brand, Building Customers' Trust and Driving Conversions.
A Website Redesign that modernized a B2B Brand, Building Customers' Trust and Driving Conversions.
A Website Redesign that modernized a B2B Brand, Building Customers' Trust and Driving Conversions.
Project Details
Team:
Product Designer (me)
1 Product Manager
3 Developers
1 Content Marketer
Project Deliverables:
Website Redesign
Visual Assets
Responsive Layout
Styleguide
My Role:
UX/UI Design
Web Strategy
Stakeholder Collaboration
Visual Design
Tools:
Figma, Notion, Loom
Year:
2022
Overview
A Brand That Looked as Outdated as It Didn’t Deserve to Be
PIXC is a product image enhancement SAAS tool serving thousands of eCommerce businesses. But their website was slow, clunky, and visually dated; It didn't reflect the trust or quality that customers got from the service itself.
That first impression was costing them leads.
Stakeholders knew something had to change. They needed a design that matched their service quality, spoke to their audience, and could scale with new marketing campaigns.
Overview
A Brand That Looked as Outdated as It Didn’t Deserve to Be
PIXC is a product image enhancement SAAS tool serving thousands of eCommerce businesses. But their website was slow, clunky, and visually dated; It didn't reflect the trust or quality that customers got from the service itself.
That first impression was costing them leads.
Stakeholders knew something had to change. They needed a design that matched their service quality, spoke to their audience, and could scale with new marketing campaigns.
Overview
A Brand That Looked as Outdated as It Didn’t Deserve to Be
PIXC is a product image enhancement SAAS tool serving thousands of eCommerce businesses. But their website was slow, clunky, and visually dated; It didn't reflect the trust or quality that customers got from the service itself.
That first impression was costing them leads.
Stakeholders knew something had to change. They needed a design that matched their service quality, spoke to their audience, and could scale with new marketing campaigns.
Overview
A Brand That Looked as Outdated as It Didn’t Deserve to Be
PIXC is a product image enhancement SAAS tool serving thousands of eCommerce businesses. But their website was slow, clunky, and visually dated; It didn't reflect the trust or quality that customers got from the service itself.
That first impression was costing them leads.
Stakeholders knew something had to change. They needed a design that matched their service quality, spoke to their audience, and could scale with new marketing campaigns.
The Problem
When Credibility Doesn’t Match Presentation, Customers Lose Confidence
Despite being a trusted service provider in their space, PIXC’s digital storefront told a different story. It lacked the polish and clarity expected from a modern eCommerce-focused business. As competitors refreshed their brands and leveled up their digital presence, PIXC’s site felt like a relic—and customers noticed.
Outdated Design: The old website looked dated and lacked the visual appeal expected of a modern SaaS brand.Trust Issues: The poor user experience reduced credibility and led to low user engagement.High Bounce Rate: Slow load times and cluttered UI caused visitors to drop off quickly.I
nconsistent Branding: There was no unified design language across pages, affecting brand perception.
The Problem
When Credibility Doesn’t Match Presentation, Customers Lose Confidence
Despite being a trusted service provider in their space, PIXC’s digital storefront told a different story. It lacked the polish and clarity expected from a modern eCommerce-focused business. As competitors refreshed their brands and leveled up their digital presence, PIXC’s site felt like a relic—and customers noticed.
Outdated Design: The old website looked dated and lacked the visual appeal expected of a modern SaaS brand.Trust Issues: The poor user experience reduced credibility and led to low user engagement.High Bounce Rate: Slow load times and cluttered UI caused visitors to drop off quickly.I
nconsistent Branding: There was no unified design language across pages, affecting brand perception.
The Problem
When Credibility Doesn’t Match Presentation, Customers Lose Confidence
Despite being a trusted service provider in their space, PIXC’s digital storefront told a different story. It lacked the polish and clarity expected from a modern eCommerce-focused business. As competitors refreshed their brands and leveled up their digital presence, PIXC’s site felt like a relic—and customers noticed.
Outdated Design: The old website looked dated and lacked the visual appeal expected of a modern SaaS brand.Trust Issues: The poor user experience reduced credibility and led to low user engagement.High Bounce Rate: Slow load times and cluttered UI caused visitors to drop off quickly.I
nconsistent Branding: There was no unified design language across pages, affecting brand perception.
The Problem
When Credibility Doesn’t Match Presentation, Customers Lose Confidence
Despite being a trusted service provider in their space, PIXC’s digital storefront told a different story. It lacked the polish and clarity expected from a modern eCommerce-focused business. As competitors refreshed their brands and leveled up their digital presence, PIXC’s site felt like a relic—and customers noticed.
Outdated Design: The old website looked dated and lacked the visual appeal expected of a modern SaaS brand.Trust Issues: The poor user experience reduced credibility and led to low user engagement.High Bounce Rate: Slow load times and cluttered UI caused visitors to drop off quickly.I
nconsistent Branding: There was no unified design language across pages, affecting brand perception.
Design That Speaks Trust Before the First Word is Read
The Solution
To rebuild trust and turn first impressions into conversions, we gave the PIXC website a complete design overhaul. But it wasn’t just about good looks — I redesigned the PIXC website with a focus on user behaviour, strategic clarity, and performance.
Working closely with the Product manager, developers and content marketer, we:
Modern Aesthetic: We introduced a clean, modern visual language that better reflected PIXC’s brand values.Improved Performance: Optimized visuals and layouts significantly reduced page load time.Unified Styleguide: Built a consistent system of colors, typography, and components for scalability.Responsive Layouts:Delivered a mobile-first responsive design that made the experience seamless across devices.
Design That Speaks Trust Before the First Word is Read
The Solution
To rebuild trust and turn first impressions into conversions, we gave the PIXC website a complete design overhaul. But it wasn’t just about good looks — I redesigned the PIXC website with a focus on user behaviour, strategic clarity, and performance.
Working closely with the Product manager, developers and content marketer, we:
Modern Aesthetic: We introduced a clean, modern visual language that better reflected PIXC’s brand values.Improved Performance: Optimized visuals and layouts significantly reduced page load time.Unified Styleguide: Built a consistent system of colors, typography, and components for scalability.Responsive Layouts:Delivered a mobile-first responsive design that made the experience seamless across devices.
Design That Speaks Trust Before the First Word is Read
The Solution
To rebuild trust and turn first impressions into conversions, we gave the PIXC website a complete design overhaul. But it wasn’t just about good looks — I redesigned the PIXC website with a focus on user behaviour, strategic clarity, and performance.
Working closely with the Product manager, developers and content marketer, we:
Modern Aesthetic: We introduced a clean, modern visual language that better reflected PIXC’s brand values.Improved Performance: Optimized visuals and layouts significantly reduced page load time.Unified Styleguide: Built a consistent system of colors, typography, and components for scalability.Responsive Layouts:Delivered a mobile-first responsive design that made the experience seamless across devices.
Design That Speaks Trust Before the First Word is Read
The Solution
To rebuild trust and turn first impressions into conversions, we gave the PIXC website a complete design overhaul. But it wasn’t just about good looks — I redesigned the PIXC website with a focus on user behaviour, strategic clarity, and performance.
Working closely with the Product manager, developers and content marketer, we:
Modern Aesthetic: We introduced a clean, modern visual language that better reflected PIXC’s brand values.Improved Performance: Optimized visuals and layouts significantly reduced page load time.Unified Styleguide: Built a consistent system of colors, typography, and components for scalability.Responsive Layouts:Delivered a mobile-first responsive design that made the experience seamless across devices.
The Outcome & Impact of the Solution
A Digital Facelift That Translated Into Real Business Results
This wasn’t just a visual refresh — it was a business transformation. After launch, PIXC’s new website became a clearer reflection of their product quality and team professionalism. Visitors stayed longer, engaged more, and converted at higher rates.
32%faster average page load time.18%increase in lead form completions within 2 months.40%drop in bounce rate on mobile devices.Stakeholders reported increased customer trust and better alignment between brand perception and service quality.
The Outcome & Impact of the Solution
A Digital Facelift That Translated Into Real Business Results
This wasn’t just a visual refresh — it was a business transformation. After launch, PIXC’s new website became a clearer reflection of their product quality and team professionalism. Visitors stayed longer, engaged more, and converted at higher rates.
32%faster average page load time.18%increase in lead form completions within 2 months.40%drop in bounce rate on mobile devices.Stakeholders reported increased customer trust and better alignment between brand perception and service quality.
The Outcome & Impact of the Solution
A Digital Facelift That Translated Into Real Business Results
This wasn’t just a visual refresh — it was a business transformation. After launch, PIXC’s new website became a clearer reflection of their product quality and team professionalism. Visitors stayed longer, engaged more, and converted at higher rates.
32%faster average page load time.18%increase in lead form completions within 2 months.40%drop in bounce rate on mobile devices.Stakeholders reported increased customer trust and better alignment between brand perception and service quality.
The Outcome & Impact of the Solution
A Digital Facelift That Translated Into Real Business Results
This wasn’t just a visual refresh — it was a business transformation. After launch, PIXC’s new website became a clearer reflection of their product quality and team professionalism. Visitors stayed longer, engaged more, and converted at higher rates.
32%faster average page load time.18%increase in lead form completions within 2 months.40%drop in bounce rate on mobile devices.Stakeholders reported increased customer trust and better alignment between brand perception and service quality.
32%
32% faster page load time achieved.
32%
32% faster page load time achieved.
32%
32% faster page load time achieved.
32%
32% faster page load time achieved.
28%
increase in user signups in 2 months.
28%
increase in user signups in 2 months.
28%
increase in user signups in 2 months.
28%
increase in user signups in 2 months.
40%
drop in bounce rate on mobile devices.
40%
drop in bounce rate on mobile devices.
40%
drop in bounce rate on mobile devices.
40%
drop in bounce rate on mobile devices.
Ready for the next project?
Ready for the next project?